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NHS Education for Scotland

A skilled and sustainable workforce for a healthier Scotland

Scottish Apprenticeship Week 4 to 8 March

Scottish Apprenticeship Week 4 to 8 March

Scottish Apprenticeship Week 4 to 8 March

Scottish Apprenticeship Week (SAW) is a nationwide celebration of apprenticeships. It's a time when everyone can promote the benefits of work-based learning to people, employers and Scotland.

SAW 2024 aims to shine a spotlight on the benefits that work-based learning brings to:

  • people of all ages and backgrounds
  • employers of all sizes
  • Scotland’s economy

Apprenticeships create the skills every generation needs, and every employer wants. SAW 2024 will highlight that apprenticeships give people high-quality opportunities, supporting them to achieve their full potential.

Centre for Workforce Supply (CWS) / NHS Scotland Coordinated Campaign Objectives

  • to raise awareness of the apprenticeship opportunities across the whole of NHS to the audience of all ages
  • showcase NHS apprentice stories, promoting this pathway into the NHS
  • support people on their career journey with information and requirements

CWS Digital Campaign

The Centre for Workforce Supply marketing team will coordinate this campaign across digital channels. This includes:

  • teaser content ahead of SAW to engage the audience
  • communicate key messages relating to NHS apprenticeship routes
  • develop and coordinate an NHS Scotland look and feel – complimenting while differentiating NHS Scotland activity
  • share content strategically on Twitter LinkedIn and Instagram
  • coordinate apprenticeship participation – including the promotion of those participating in Developing the Young Workforce (DYW) Live

Join the campaign

  • Engage with the NHS Scotland Careers digital channels (owned by CWS) where the SAW activity will take place. The channels to look at are:

Please tag these accounts in your activity to highlight the content for further sharing.


March, 05 2024